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The Business Behind Visa

The Business Behind Visa

Visa is one of the most recognizable brands in the world, yet if you asked most Americans what Visa actually does, they would struggle to answer. Visa is the world’s 20th most valuable company and one of the most trusted brands in global commerce (Companies...
The Business Behind DraftKings

The Business Behind DraftKings

It’s a Sunday afternoon. A group of friends is spread across the couch, NFL RedZone blaring on the TV, but one of them isn’t watching the screen; he’s glued to his phone, tracking a live parlay that’s one touchdown away from paying out. He...
The Business Behind Costco

The Business Behind Costco

When Jim Sinegal opened the first Costco in Seattle in 1983, it was an immediate success, drawing customers to the membership warehouse for bulk packaged goods. Sinegal noticed hot dog vendors camping outside the store, selling to customers leaving the store. Wanting...
The Business Behind Raising Cane’s

The Business Behind Raising Cane’s

When an eager college student submitted a project detailing a chicken-finger-only restaurant, his professor gave him the lowest grade, arguing that a chicken-finger-only restaurant would never work. Undeterred, Todd Graves firmly believed in his dream. He worked...