Stock Pick of the Week (2/23)
Uber Technologies Inc. (UBER)
Overview
This week's pick is a company known by nearly everyone around the world, and the odds that you have used it yourself are very high. Uber Technologies Inc. (UBER) is a global transportation company that offers on-demand ride-hailing, goods delivery, and shipping services. Its variety of services, including Uber Eats, Uber Freight, and Uber Health, makes it one of the most diversified and robust players in the delivery space.
Comparison
Two of Uber's biggest competitors right now are DoorDash and Lyft. DoorDash controls roughly 67% of the US food delivery market, and Lyft's recent partnership with Waymo (an autonomous driving technology company) has put it in serious competition with Uber in the autonomous ride-sharing market (Note: Uber is also partnered with Waymo). However, the new Uber One subscription service offers both food delivery and ride-sharing in the same place, eliminating the need for multiple apps and services. The company currently boasts a membership base of 36 million as of mid-2025. To combat food-delivery pressure, Uber Eats has announced plans to expand its service into seven European countries, aiming to bring in an extra $1 billion in bookings (dinner reservations and delivery scheduling). For the cherry on top, Uber's Advertising business has grown to over a billion dollars in annual revenue as of early 2026, serving 150+ million monthly users, with estimated margins of 70% to 90%.
Tell-Tale Financials
Uber recorded $52 billion in revenue in 2025, an 18% increase from the previous year. Paired with its revenue growth, Uber reported $9.8 billion in annual free cash flow (FCF), up 42% YoY. The massive amount of dry powder should be a critical indicator for investors that Uber has the flexibility to both repurchase shares (to signal undervaluation and boost EPS) and reinvest into high-growth technologies like autonomous vehicles. While the stock has been volatile for years, Uber's finances and management are proving to investors that it's a mature leader in the transport and logistics sector and ready to continue growing consistently as its platform scales.
Why-to-Buy
As Uber matures into an FCF machine, expands its presence throughout Europe, continues to build out its Uber One subscription, and grows its advertising business, the company is on an extremely upward trajectory. Despite a price dip caused by weak Q1 guidance, Wall Street remains bullish. With its expansion into autonomous ride-share fleets, a growing global food delivery service, and a high-margin advertising business, UBER is CFR’s pick of the week!
Disclaimer: The content published by The Colby Financial Review is for informational and educational purposes only and should not be construed as financial, investment, or trading advice. The views expressed are those of the student authors and do not reflect the views of Colby College or any affiliated institution. Readers should conduct their own research and consult with a qualified financial professional before making any investment decisions.